Canadian suppliers Matsuda Inc., Toronto, and Tornado Inc., Quebec, announced they have signed an agreement of mutual cooperation and synergy, with the objective of jointly increasing their penetration into the North American as well as the international markets.
Both companies aim to efficiently cooperate and combine their long-standing experience, as well as their sales and marketing efforts, to develop and increase exposure of their brand lines. The agreement states that each company will extend its market knowledge and sales capabilities and expertise to the other company where there is a potential for growth into a developing or untapped market.
Matsuda will be able to offer Tornado brand lines to its existing and potential clients in Canada and the U.S. Mutually, Tornado will be able to offer Matsuda brand to its existing and potential clients in Europe, Middle East and Asia.
“We are very enthusiastic with this cooperation, and we see future potential growth to both companies in untapped markets,” said Dominic Leung, CEO of Matsuda Inc. “Our cooperation will allow us to offer clients a diversified range of products, in addition to our famous time pieces, that will give more choices and variety.”
Riham Reda, North American countries representative and director of sales and management for Tornado Inc. said,”Since we started our operation in North America, we were looking for the right partner for this area, who will give the right exposure and image of our brand. Having said that, we believe that Matsuda is the right choice and image to offer our brands to its clients, and we believe in the synergy produced as a result of this cooperation.”
“We will also be offering Matsuda time piece brand to our existing clients in territories and markets where we have strength and knowledge,” Reda added. “By this cooperation will be offering both our products lines to 5 continents, through our international offices around the world.”
Matsuda has established itself as one of the most trusted and well‐known timepiece manufacturers and distributors in North America, contributing their ever‐growing product line since 1984. Tornado Inc. is a luxury corporate gift branding supply service that has been offering designer business gifts and promotional products to the international community since 1987 with access to 4 continents, including Europe, Africa, Middle East, Asia; complementing its international footprint by establishing its Canadian office in 2012 to offer the brands it carries to the North American market.
