Norwood & BIC Graphic North America, based in Clearwater, Fla., on January 2 announced the launch of britePix, a new imprint technology that offers distributors new solutions for bringing brand messages to life.
“britePix isn’t just an imprinting method, but rather a whole new concept where a brand message can truly take life,” said Emmanuel Bruno, vice president and GM for Norwood & BIC Graphic North America. “We are offering a whole new level of branding and personalization.”
Applying decades of manufacturing and imprinting expertise, Norwood & BIC Graphic has developed a new proprietary process to apply sharp, clear, photographic-quality imprints on over 300 products. Many of these products were already a part of the Norwood range, made even better with a new larger imprint area.
Brand messages are not limited to name–dates, addresses, individual photos, QR codes, and more can be individualized on each product within an order. Fast, easy and affordable, these personalization capabilities can provide distributors with a real added-value benefit for their customers.
“As we developed britePix, we asked ourselves, ‘Do we sell a product with a message or a message on a product,’” continued Bruno. “Clearly, the most effective promotions are made up of a combination of impactful, brilliant messaging, quality product and a personal touch that makes the item a keepsake.”
Norwood & BIC Graphic will be promoting the launch of britePix with a year-long multi-media campaign, beginning with the January trade shows, ASI Orlando and PPAI Expo.
For more information, visit www.norwood.com or www.norwoodbic.com.
