Logomark, the leading promotional products supplier located in Tustin, Calif., today announced the launch of its proprietary marketing software suite, MyLogomark Marketing Hub—a simple and intuitive portal allowing promotional product distributors to create custom catalogs, all marketing material, custom packaging and tools to create cross-media marketing campaigns.
According to Trevor Gnesin, CEO of Logomark, the software marks the next evolutionary step in marketing as well as a major expansion for Logomark. MyLogomark Marketing Hub is expected to transform the promotional products industry, and help it continue to compete against other advertising mediums that are currently cannibalizing promotional spending market share, he explained.
“This technology platform will change the way brand managers view promotional products-placing them at the absolute forefront of effective advertising campaigns rather than an afterthought for allocating remaining marketing dollars,” Gnesin said. “Logomark will be recognized as more than a provider of excellent service and the highest-quality promotional items, as we present revolutionary technologies that allow our products to say more, and do more-ultimately playing a central role in delivering powerful, complete, and fully integrated marketing campaigns.”
A huge financial investment was made followed by two years of development to create MyLogomark Marketing Hub. The technology solution provides a brand new key to business success: An integrated suite of fully customizable promotional product solutions that allow businesses to quickly and easily create their own professional materials. This includes the power to build a full-fledged campaign for any brand, starting with promotional products and then going way beyond. Clients can create custom catalogs showcasing their products, build a total brand experience with custom packaging, and then integrate cross media—all based on harnessing big data and advanced analytics.
“This is just the beginning,” Gnesin said. “We’re looking forward to offering many additional tools and features that will further help distributors take full control of their individual branding as well as their products’ ability to be the nucleus of any marketing campaign.”
MyLogomark Marketing Hub debuted today to 100 of the industry’s leaders at the Hyatt in Newport Beach, Calif. Promo Marketing group president Nichole Stella was on hand for the unveiling and said reactions were extremely positive. “Once again Trevor has shown the promotional products industry how visionary he is,” Gerald Barker, president of Barker Specialty Company. “It is truly an honor to partner with Logomark on this remarkable project.” Conrad Franey, chief marketing officer for Gateway CDI, commented as well, saying “I’m intrigued.”
More information will be revealed at the conference in Newport Beach, scheduled from June 5-to-8. Beta tests with select users will be conducted from August to December, 2014, and the technology suite is expected to roll out widely in early 2015. For more information regarding media opportunities, call Nicole Allison at 949-733-8679 ext. 107 or email her at [email protected].
For more information, visit www.logomark.com.
