On July 18, 2014, Atlanta-based Boxercraft, a leader in the design, manufacture and distribution of fashion-forward, casual, imprintable and licensed apparel, announced that it is expanding its iconic fall 2014 line in preparation for the fall and back to school shopping season. The expansion includes three new products: the trendy team flannel pant, the signature cotton boxer and a kickoff fleece capri.
“Relaxed casual style is top of mind for our consumers,” said Shelley Foland, CEO of Boxercraft. “They not only want fashion that is comfortable, and versatile, but also style that enables them to express passions, whether this is for their favorite team, event or holiday. Our new silhouettes provide a fresh alternative.”
New products include:
- Unisex Trendy Team Flannel Pant (F20) – The popular cotton flannel pant is available with a cotton tie cord, has new pockets, as well as five new Swiss dot patterns in five colors and five new patterns: soccer love, cheer love, volleyball love, love and zebra party.
- Signature Cotton Boxers (C11) – The boxers come in sophisticated patterns, including rugby, tuxedo, estate and Montauk. They are made of 100 percent cotton sheeting and have a unisex fit and false fly.
- Kickoff Fleece Capri (K44) – The capri is an update on a classic favorite with a comfortable waistband and functional left front pocket with zipper closure perfect to fit any smartphone. The pants are available in charcoal, hot pink, black, Oxford and navy and in both adult and youth sizes.
Other new offerings include: the Cotton Bitty Boxer (C40) in an exciting new color way, South Beach, and a complementary look in the V.I.P. Cotton Pant (C16) in South Beach; the V.I.P. Flannel Pant (F16), in new colors—dream and fantasy—with extra soft 100 percent double-brushed cotton flannel, a satin tie ribbon at the waist, small pocket and satin trim detail; and the Flannel Bitty Boxer (F40) in new dream and fantasy patterns that offer many coordinated pairing options to the V.I.P. Flannel Pant (F16). Lastly, Boxercraft’s classic Boxers are now available in over 74 colors and styles.
Following the successful launch of the Boxercraft Pom Pom Pullover, this top is now available in 17 colors for both adult and youth. This soft 100 percent cotton jersey features double athletic stripes on the sleeves and is roomy with a garment-dyed look for a vintage feel.
For more information, visit www.boxercraft.com.
