Beam Suntory Inc., a Deerfield, Illinois-based premium spirits company, has selected InnerWorkings Inc., Chicago, as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials.
As part of the agreement, InnerWorkings Inc. will provide custom branded POS merchandise, multiple e-commerce sites, warehousing and fulfillment services, and a large supporting infrastructure within Beam Suntory Inc. and across InnerWorkings Inc.’s offices worldwide to deliver an end-to-end POS marketing supply chain solution across Beam Suntory Inc.’s brand portfolio.
Beam Suntory Inc. will benefit from InnerWorkings Inc.’s collaborative VALO technology. By sharing successful marketing ideas across continents, departments and regions, the technology platform will maximize Beam Suntory Inc.’s brand impact and capture field-based efficiencies in all languages and currencies it requires. VALO also will provide real-time access to data and equip field personnel with tools to increase speed to market.
“After a long and detailed evaluation process, we selected InnerWorkings based on the company’s industry experience, global footprint and technology tools,” said Jim Dionne, global director of marketing and indirect procurement for Beam Suntory Inc. “InnerWorkings has the global marketing execution expertise we need to push our creative ideas into the marketplace and explore procurement efficiencies across borders as we evolve our relationship.”
“Our deep experience inside and outside the spirits industry will help us bring innovation to Beam Suntory’s marketing supply chain,” said Eric Belcher, CEO of InnerWorkings Inc. “We’re excited to get started, as the opportunity is meaningful for both of our companies.”
For more information on InnerWorkings Inc., visit www.inwk.com.
