Hanesbrands Inc., Winston-Salem, N.C., announced the return of its annual sock drive by committing to a donation of 200,000 pairs of socks—building on its total donation of more than 1.5 million pairs since 2009. Socks are the most needed, but least donated, article of clothing at homeless shelters. The socks will be distributed to The Salvation Army community centers across the U.S., providing much-needed access to clean socks.
“The comfort of a new pair of socks can mean the world to someone in need,” said Sidney Falken, chief branding officer for Hanesbrands Inc. “Through our donation, we want to get more socks in the hands of those who need them, but also inspire Americans to take action. With the upcoming holiday season, we want to remind people of the power that a small gift—even one pair of socks—can hold.”
With more than 177,000 homeless people living in unsheltered conditions across the U.S, on the street or in abandoned buildings, this donation will help The Salvation Army community centers provide new socks for those who need them most.
“The impact that a donation of this size has on our centers is immeasurable,” said Lt. Col. Ron Busroe, The Salvation Army’s national community relations and development secretary. “The donation is about more than just the physical socks—for some of the people we serve, receiving something as simple as a clean pair of socks can have a positive effect on their overall well-being.”
The sock donation will meet a critical need for The Salvation Army, as it provides socks at its many programs around the country that serve those in need.
For more information on the program, visit www.hanes.com/hanesforgood. For more information on Hanesbrands Inc., visit www.haneslocator.com.
