Fitness clubs can be dirty places. Diseases like staph and extreme flus are often transmitted through sweat and dead skin cells, making soiled gym equipment ripe with infection. Exercise enthusiasts and fitness club owners must take precautions to make sure they are following proper gym etiquette and also keeping themselves healthy. Use this breakdown of the best and most sanitary promotional gym products to keep your fitness clients healthy and wealthy.
1. TOWELS
Why They Are The Best:
Aaron Gunderson, national accounts for Pro Towels Etc., Pittsburgh, noted that exercise institutions know the health risks of shared equipment, so they turn to anti-microbial towels like the Fitness Towel with CleenFreek (pictured below). “[The towel] comes standard with CleenFreek anti-microbial technology that offers built-in protection from bacteria and fungus,” he said. “The continuous protection will last the useful life of the towel and help fight MRSA, staph, germs and odor.”
The anti-microbial treatment can make an imprint difficult, but not if you know the best imprint methods. “We use a water-based ink when imprinting on the towels, which gives the finished product a soft feel,” said Gunderson. For colored towels, Gunderson mentioned two printing options. “A color-on-color imprint is achieved when imprinting a shade darker than the color of the towel,” he said. “A prolucent imprint is achieved when imprinting to get a lighter color imprint than the color of the towel.”
Target Markets:
Gyms are not the only companies looking for sanitary exercise environments. Gunderson listed school athletic departments, physical therapy centers and casinos as good sells.
Example Promotion:
“A new fitness club was opening and needed a gift to give to new members when they registered. Discovering that it would be too difficult to obtain all the sizes prior to registration, they needed to find an item that would be a universal size.
“The solution was found in two items that would work very well for this project: a water bottle and fitness towel. The fitness towel was decorated with the logo of the club on each end. It was a great choice as a very practical ‘one size fits all’ item.
“The CleenFreek Anti-microbial Towel option was added to inhibit the growth of bacteria, fungus, mold and mildew. The fitness club wanted to show their concern for the safety and wellness of the clients and the CleenFreek Option became a great addition. It will keep the towels cleaner and fresher between washes and provide continuous protection that will last the useful life of the towel. Pro Towels Etc. offered the CleenFreek Anti-microbial option to keep the towels cleaner and fresher. Also, the shipment arrived in plenty of time for the grand opening.”
—Aaron Gunderson, national accounts for Pro Towels Etc.
