When someone gets a hold of a pen that’s just right (or just write, if we feel like dropping a horrible pun), they don’t want to let go of it. Many of our favorite pens have been promotional pens that we either have received as an incentive or “accidentally” left in our pockets after a trip to the bank.
Now, there are more features of writing instruments than smooth writing, such as stylus tips, flashlights or laser pointers, so marketing the right pen to end-buyers isn’t as simple as asking if they want black or blue ink. To learn more about what distributors can do to keep their writing instrument game on point (ballpoint, even), we talked to Andy Arruda, MAS, national sales manager for Braintree, Massachusetts-based Hub Pen Company; and Bill Mahre, president of Hugo, Minnesota-based ADG Promotional Products.
