Philadelphia-based NAPCO Media, parent company of Promo Marketing, announced that Nathan Safran has joined the company as director of research.
Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from Blue Nile Research, where he served as owner and principal analyst.
“NAPCO Research will deliver unprecedented and exclusive market intelligence to help our respective audiences and clients understand market trends, compare benchmarks, identify new business opportunities and ultimately grow their businesses,” said Dave Leskusky, NAPCO Media’s president. “We found the right person to launch this initiative. Nathan is an accomplished analyst, thought leader and entrepreneur with more than 20 years of research experience, so we are excited to welcome him to the NAPCO Media family.”
Leveraging its market-leading brands, engaged audiences and experienced editorial teams, NAPCO Media is uniquely positioned to produce a full range of research capabilities, including quantitative and qualitative surveys, data analysis, and white paper development.
“I’m extremely excited to be joining the NAPCO Media family,” said Safran. “From their deep in-house industry expertise, to their loyal and engaged communities, to their commitment to their clients, launching NAPCO’s research initiative is an opportunity that I simply could not pass up.”
Results from NAPCO Research studies will support strategic decision-making and product development, provide thought leadership and insights on brand awareness, and support brand positioning. These capabilities leverage NAPCO Media’s expertise in any or all of its market communities, including printing and packaging, publishing, marketing, retail, nonprofit, consumer technology, and promotional products.
For more information on NAPCO Media, visit www.napco.com.
