Choose the right demographic for embellished apparel.

According to Meghan Brazzelle, senior account executive at Atlanta-based Boxercraft, embellishments are a great way to “bring an extra element to any logo.” However, as you might expect, they don’t necessarily work for everyone. She specifically mentioned schools, teams and retail stores as being the prime targets for a little something extra, as well as items such as concert memorabilia.

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