New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America and the second largest supplier within the promotional products industry, announced it has hired a business development representative for Leed’s Canada and a regional sales manager for the Northwestern U.S. Leed’s also announced it has expanded roles within its sales and marketing areas to ensure stronger alignment across those functions.
Seattle native Carol Vickers will work with distributors in Idaho, Oregon, and Washington as Leed’s newest regional sales manager. Vickers has extensive experience in business-to-business sales and has spent the last 18 years selling promotional products for distributors and suppliers. National sales manager David Grobisen stated, “Carol brings to Leed’s a track record of success that can be attributed to her professionalism, her ability to develop relationships, and a commitment to the industry. We are very excited to have Carol on board.”
In addition to Vickers, Leed’s announced Sarah D’Souza has joined the Leed’s Canada inside sales team. D’Souza will be based in Toronto and will cover a newly created sales territory that encompasses Western Ontario. She will work closely with regional sales manager Deborah Porteous. D’Souza holds a degree in marketing management and comes to Leed’s with several years of inside sales experience.
Finally, senior management for Leed’s sales and marketing teams has been consolidated in an effort to improve speed and execution within the market. To create greater alignment among marketing, product development and sales, Jeff Brown will fill the newly created position of chief marketing officer. Brown will provide leadership over all field and internal sales functions in addition to his ongoing responsibilities within marketing and product development. Reporting to Brown, Craig Morantz and Sam DiBiase will continue as vice presidents of sales, dividing responsibilities for Leed’s sales strategy and execution.
“For 2009, Leed’s is launching several new programs and product lines, along with revamped marketing efforts–all of which are geared toward providing our customers with products and services they need in these changing economic times,” reported Leed’s president David Nicholson. “Our goal with these changes is to ensure we maximize our resources and to be as responsive as possible in meeting our customers’ needs,” Nicholson concluded.
For more information on Leed’s, visit www.leedsworld.com.
