According to Jason Krakow, vice president of Caps Direct, Overland Park, Kan., the company has made a name for itself thanks to the whole host of special-effect printing in its repertoire. “We are having a lot of fun with liquid metals, laser-cut appliques, screen printing and sublimation,” he said. These imprinting methods mimic retail styling more closely so there’s an increased chance promotional headwear will be worn again and again. Krakow also pointed to unique trims and accents as ways to embellish the hat itself, including distressing and vintage washes.
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