Writing instruments are items many consumers use daily, explaining why they are one of the most popular promotional products. The first key to selling pens is to promote high quality. Yes, a cheaper, lower-quality item may gain you a customer or a sale, but will this customer return to buy again? At Graphco, we believe in having a quality product, so our pens contain only German ink and Swiss tips. We guarantee them to write.
Believe in the product you are trying to sell so your customers will believe in it, too. It’s easier to convince a client that pens are great marketing tools if you’re using them to market your own company. Have pens for self-promotion readily available and leave pens imprinted with your company information with them. Leave those same pens everywhere you go—the doctor’s office, a restaurant, the bank, your child’s school. You’ll be amazed at how far these pens will travel.
Be knowledgeable about the products you sell. Don’t be afraid to use a new line of pens, but really get familiar with a few lines that have high-quality products. A knowledgeable distributor confident in his or her products will create confidence in the client. You should be able to explain to your client the difference between a clicker pen and a twist pen, as well as the difference in ink and tip quality. Have a selection of pens on hand ranging from lower quality to higher quality. Let your customer see and feel the difference, and the pens will sell themselves.
For more information, please
contact us at (866) 636-7367 or visit us at www.graphcoline.com.
