Pro Towels Etc., based in Pittsburgh, announced it has entered into an agreement with Aloe Up, of Eden Prairie, Minn—makers of Aloe Up Sun and Skin Care Products—to be the exclusive supplier partner in the towel category for Aloe Up.
As part of the agreement, Pro Towels Etc. will feature a select offering of Aloe Up products as add-on options in the 2008 Pro Towels Etc. catalog. The cost for these items will be the same as if ordered directly from Aloe Up. The benefit is the elimination of multiple shipments from buying from both suppliers and increased opportunities for distributors to sell items that work well together.
Pro Towels Etc. president, Kevin Nord, said he believes the relationship with Aloe Up is an important way to help increase the profitability of customers. “I consider this relationship a way for Pro Towels Etc. to positively impact our existing towel clients by offering them revenue generating items to compliment their towel purchases.”
Tom Whaley, president and CEO of Aloe Up said, “We are very pleased to be partnered with a forward-thinking company such as Pro Towels Etc. Their executive team recognizes the fact that while sun care is ‘in’, it is saleable only if the client has a high level of confidence in the brand from both a safety and performance viewpoint. Nothing will ruin an event quicker than sunburned guests.”
The entire Aloe Up product line is biodegradable, organically grown and processed in the United States. The eco-friendliness of these sun care items is also complimentary to Pro Towels Etc. new line of organic and bamboo beach towels, bamboo robes and the Made-in-the-USA collection.
Dana Zezzo, vice president of sales for Pro Towels Etc. said, “We are excited about the select assortment of sun care products that were chosen after strategic meetings with the executives at Aloe Up. The Aloe Up offerings in the 2008 Pro Towels Etc. catalog are extremely versatile to be sold with our full line of golf and beach towels.”
The executives at Aloe Up recognize that sun care is often an afterthought for event planners. Dan Ohlson, Aloe Up director of sales, said “Sun care goes hand-in-hand with all events utilizing towels, but many distributors neglect to offer it. By promoting the Aloe Up brand on a daily basis, Pro Towels Etc. will help distributors capture some of the eleventh hour spend that typically bypasses them when the corporate buyer purchases sun care products from the event venue as an afterthought.”
For more information on Aloe up, visit www.aloeuppromo.com or call (800) 950-2563.
For more information on Pro Towels Etc., visit www.protowelsetc.com or call (800) 547-8783.
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