One of the best things about digital publishing is how easy it is to share stories. Word travels instantly, and you don’t need to send newspaper clippings or magazine articles in the mail to show your friend something interesting.
Social media and journalism go hand-in-hand these days, too, as it’s a primary means of getting the word out to people who don’t subscribe. We’re grateful for all of the shares we’ve gotten this year, so we wanted to round up our most-shared stories. (Click the article titles to read each story.)
There must be something good about them if you want to show your colleagues and friends, right?
1. Promo Company Designed Banners for High School Athletes Who Lost Seasons Due to Coronavirus Outbreak
High school athletes who couldn’t play their sports because of season cancellations still got the chance to be local heroes, thanks to some signage placed around one small town.
2. Amazon to Buy $400 in Kornit Digital Printing Equipment, Open New Merch by Amazon Facility
Amazon made a major investment in its on-demand printing business with a huge purchase of digital printing equipment from Kornit. It also opened a new Merch by Amazon facility, signaling an even greater expansion of its merch business.
3. Case of the Mondays? Nick Lateur of IMAGEN Brands Has the Promotional Products Cure
An interview with IMAGEN Brands’ Nick Lateur, who has been bringing entertainment and promo education through his “Mondays with Nick” video series on LinkedIn. Fitting that a story about a social-media-centric series got so much love on social media!
4. Gorilla Marketing, Hit Promotional Products Partner to Promote Social Distancing for Charity
“Social distance” has been the phrase of the year, hasn’t it? Back in March, this clever collaboration advised people to “practice safe 6’” to limit the spread of COVID-19.
5. Dallas Print and Promo Company Strikes Gold with Coronavirus-Themed Loteria Game
It’s always good when you can bring some fun into a tough situation. One print and promotional company created a COVID-themed Loteria game to remove some of the doom and gloom from the situation (and keep its presses running).
6. Actually, Avocados From Mexico Won the Super Bowl With This Genius Ad Centered on Branded Merch
As soon as we saw Avocado tiaras on that fake home shopping network, we knew Avocados from Mexico just set a high bar for food promos. It wasn’t just the commercial—the company actually released some of those outrageous products in real life.
7. Are You the Kind of Sales Professional You Would Want to Work With?
Part of building your own skill set as a sales professional is recognizing your shortcomings. Looking at your sales practice critically can open new doors and create new partnerships. So, ask yourself, are you someone you’d like to work with?
Thank you for reading Promo Marketing this year, and for spreading the word on social media! We can’t wait to see what 2021 has in store, and will continue to cover everything informative, entertaining and beyond.
