Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by 4imprint, Oshkosh, Wis.
More results and some of the best ideas for maximizing trade show presence can be found in the new 4imprint eBook, 2018 Trade Show Sales Survey.
The eBook captures results from 4imprint’s 2018 trade show survey, which examines how small and large businesses are using promotional giveaways to make connections and promote their products and services at trade shows.
Insights from the survey include:
- 76 percent of respondents attend trade shows to generate leads.
- Tech products are by far the most popular promo product for trade show attendees.
- The most common sales strategy for using promotional products at trade shows is in return for a one-on-one conversation, according to respondents from companies with 50-999 employees.
“Trade shows are one of the best ways to bring people together,” said Kevin Lyons-Tarr, CEO, 4imprint. “We learned a great deal about how exhibitors make those vital one-on-one connections and the role promotional products play.”
Results are based on a survey of 283 trade show attendees and exhibitors and was collected from February 26, 2018 to April 2, 2018. Survey respondents work in many different industries, including technology, real estate, retail, engineering and manufacturing.
To read the eBook, click here.
For more information about 4imprint, visit www.4imprint.com.
