Promotional products, customer creativity and successful promotions come together in a new e-book from distributor 4imprint.
Promotional Products Work 2nd edition e-book is jam-packed with a new batch of customer-tested ideas for using promotional products. The book highlights dozens of customer profiles in an easy-to-read guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts to:
- build brand awareness
- raise funds for a cause
- reward a job well done
- spread the word
- create buzz
- strengthen team unity
- stand out at a tradeshow
The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products. Business, government, education and nonprofit organizations shared a wide range of ideas in the surveys. The stories include:
- “The theme for our booth was ‘Putting character in your brand.’ We had a caricature artist working in the booth and the bend-a-pen guys were real attention-getters. Many show attendees requested them specifically!” —Jill from Arlington Heights
- “We ordered aprons to give to our customers as Christmas gifts. We accompanied them with recipe cards that we created. The idea was that four yearbook reps each donate five recipes that take 20 minutes or less. Our custom-printed aprons said, ‘Stressed spelled backwards is Desserts.’ We had cute little figures on the apron representing the four of us with a tag line that said, ‘I’d rather be cooking than yearbooking.’ Our customers (all teachers who advise the school yearbook) LOVED the aprons and recipe cards.” —Jane from Walnut Creek
- “We give away expandable plastic folders for clients when they open a mortgage with us. This folder is branded and can be used as a central repository for all of their financial paperwork, tax info, etc. The response has been incredible. For very minimal cost we have made a huge positive impact on our brand.” —Mark from Monona
“We are so impressed with the creativity our customers have in choosing and using promotional products,” said Kevin Lyons-Tarr, CEO, 4imprint. “We hope sharing these customer-tested ideas will help others as they plan their next event, team activity or promotion.”
The free e-book is available as a PDF download at http://4impr.in/MscmeZ.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
