Does the brand define the experience—or is it the other way around? This is the question posed in the latest blue paper and podcast from Oshkosh, Wisconsin-based 4imprint, “Experiential Marketing: Selling the Experience.”
“Experiential marketing is a fun strategy that allows users to interact with a brand and its products or services firsthand,” explained Greg Ebel, vice president of marketing for 4imprint. “Through tactics like product demonstrations, interactive point-of-sale displays and more, it provides an opportunity for customers to engage with a brand.”
This engagement ultimately aims to diminish the disconnect between what a company says about its offerings and what customers actually encounter.
In addition to providing an overview of experiential marketing and its relation to customer experience management, 4imprint has compiled research in the paper and podcast that covers:
- Exploring opportunities to integrate experiential marketing;
- Setting goals and identifying target audiences for experiential marketing campaigns;
- Developing experiential marketing strategies and tactics;
- Measuring experiential marketing efforts.
To read the blue paper, or download the podcast, visit www.4imprint.com/bluepapers.
