When was the last time you considered using tie-dye apparel for your promotion?
It is seeing a surprising resurgence. Brands, like Saint Laurent and Elder Statesman, are turning it high-end, and celebrities, including Justin Bieber, Jared Leto and Chris Martin, recently have sported the look, too. Mix in printed athleisure wear, festival fashion and the extra dose of fun summer imbues into wardrobes, and there are plenty of end-users who would welcome the trend.
There’s a time and place for everything—and there’s a chance the time to embrace tie-dye is now. Like, right now.
What do you think? Would you you tie-dye for your apparel promotion? (How about its cousin, the Hawaiian shirt, which also is seeing a boost in popularity?)
If you want to tackle tie-dye, here are some promotional options:
