LAMINATED PAPER EVENT TAGS
How they work: Event tags can be distributed in two ways: Add them to a welcome kit that is sent out to participants before they leave the event or give them to participants as they check in to the event in the registration area. The front of the tags can be personalized; the backside is used for maps, schedules or other important information. (Courtesy of Eric Johnson, MAS, vice president of sales and development,Halls & Company, Brooklyn Park, Minn.)
Why are they effective: Many travelers like to have a keepsake of their trip—whether it’s to remember good times or simply where they’ve been. “Think of it as ‘bragging rights,'” said Johnson.
Free sales tip: According to Johnson, many hotels and travel arrangers use the tags to sort luggage to various parts of a resort set to host an event. He listed color coordination and personalization as key selling points. “The different designs or colors will make each piece easily recognizable and sortable,” he said. “And when you add the personalization to the tag, they have all the information they need right on the luggage.”
WORLD SCENIC CALENDARS
How they work: The 13-month World Scenic Calendar features hot spots from countries around the world. Spiral or stapled binding is available. (Courtesy of Shelly Fisher, marketing coordinator, Beacon Promotions Inc., New Ulm, Minn.)
Why are they effective: Fisher pointed out that calendars keep travel destinations, along with an advertiser’s logo, in front of customers year-round. An added bonus? Calendars often lead to repeat orders, she said.
Free sales tip: Fisher suggested targeting travel agencies. “Travel agencies are using them as a gift. When [customers] book a winter giveaway, they receive a free calendar in the fall of the year—an incentive for them to book early,” she said.
