We might finally be able to say Millennial Pink’s moment is over. Adidas doubled down on its adicolor collection by teaming up with four Canadian artists to design rooms around the four colors in the collection, according to Hypebae.
While the rooms are awesome, what actually has our attention are the colors themselves. The new apparel collection features footwear, apparel and accessories in “Red Berry,” “Yellow Sunlight,” “Blue Bubble” and “Orange Juice.”
Here’s a video with some behind-the-scenes action:
https://twitter.com/adidasCA/status/1153439620450934786
The red and yellow hues are nothing new to the apparel world. The past year has seen these bold hues making runway debuts and streetwear outfits of the day on Instagram. But, the blue and orange shades are an interesting way to round out the collection. Neon orange has been a big trend this summer, but Adidas is incorporating both subtle and darker iterations.
And then there’s the blue. It’s not quite royal and not quite navy, but it’s definitely serene. There are also apparel options that incorporate two different shades of blue, which we have to say we’re big fans of.
Adidas tends to be at the forefront of athleisure and streetwear trends, so we have no problem predicting that these colors will be big this fall. If nothing else, the collection proves that making a statement with color is still holding strong. And the bolder the hue, the better.
