AIA Corporation (AIA), Appleton, Wis., recently welcomed 10 distributors to its community of nearly 300 independent owners and more than 3,000 supplier partners: AGLife Marketing, Bridge Marketing Group, Day One Promotions, Donorfield, Gold Country Marketing, HYGO Branding, Impressive Print and Promotions, Premier Enterprises, Professional Promotional Products and Seattle Swag. Together, these distributors will bring more than $5 million in projected total contract sales to AIA.
“We’re excited to welcome these distributors to the AIA community and support them in achieving their business goals,” said Joél Bastien, senior vice president of owner success at AIA. “While each one has a unique story, they are all passionate entrepreneurs who share the same values as AIA, providing a strong foundation for shared success.”
The new AIA owners expect to utilize AIA’s back office support services to improve efficiency, along with sales and marketing resources to increase time spent with existing and prospective customers.
For example, JuanCarlos MiQuel, owner of Donorfield, was drawn to the collaborative partnership and great community of owners and support teams that AIA offers.
“The amount of industry knowledge the AIA team has is amazing and very helpful,” he said. “This knowledge is a value money can’t buy. I can now work smarter—not harder—with a winning team like AIA behind me.”
Nick Murray, president of HYGO Branding, expects to significantly increase sales volume in the first year with the support of AIA and its company store team.
“We anticipate an increase in prospecting and proactive selling,” he said.
“I couldn’t be prouder of the resilience and growth of the AIA community,” said AIA CEO Nancy Schmidt. “Our goal every time is to help distributors work smarter so they have more time to focus on the things they love to do. We’re thrilled to do just that with this newest group of owners.”
For more information on AIA, visit www.aiacommunity.com.
