ALDI is back with another ALDI Gear apparel drop, this time including hats, socks, slides, sweatshirts, polos, and sweatpants. The line also includes accessories like drinkware, a fanny pack, an umbrella, and keychain quarter holder for its shopping carts.
The discount grocery store has been crushing the branded merchandise game, with its most recent release parodying Adidas with similar design patterns, and even calling itself ALDI Originals. (You can call it Aldidas if you want, but ALDI was very clear that it will not. It knows better.)
The most on-brand thing about this release is that it stays true to ALDI’s commitment to low prices. The most expensive items are the windbreaker, pullover, and jogger, both a very affordable $9.99.
The designs all feel very connected through the use of a nice light blue shade, with the brand’s stripe pattern integrated throughout on zippers, cuffs, and straps.
It shows that you can do a lot with a simple design, and take a brand like a grocery store and elevate it through a good promotional products campaign.
Finally, it shakes the belief that every limited branded drop needs to be every once in a blue moon. This comes only a couple of months after the Originals release, so it’s not like ALDI is holding out on anyone.
Yes, manufactured hype and exclusivity can drive demand, but availability can also drive brand visibility and loyalty.
