alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles safely at the customer’s fingertips.
Here’s how the digital catalog works: Let’s say a corporate client would like to order new shirts for its employees as a way to welcome them back to the office. Immediately, you and your client can watch videos showing the features of your choices’ get a feel for fit with 360-degree front, back and side product views; and with the click of a button see available companion styles or look into what the brand is all about by watching a collection video.
First and foremost, the 2021 digitally enhanced book eliminates the need for physically handing off or mailing marketing materials. Secondly, the catalog showcases alphabroder’s most popular styles, which takes the guesswork out of what to present. Every style links to a customer-friendly website, which shows more details about the catalog products. The website also houses the entire alphabroder collection, so customers can see everything that is available.
“Today’s customer wants to be able to do research on their own,” says Steven Valeri, vice president of marketing for alphabroder. “Providing them with the tools they want in a platform they are used to shopping with can increase the positive customer experience of your band and lead more sales.”
The digitally enhanced catalog boasts some other user experience-focused features. It is integrated with links that show coordinated outfits and has sophisticated sharing tools for social media.
“These are the features that today’s buyers crave,” Valeri said. “We did a lot of due diligence in order to ensure this catalog is locked and loaded. We can’t wait for you and your customers to try it.”
For more information, visit www.alphabroder.com.
