alphabroder, Trevose, Pa., announced the relaunch of North end in both the U.S. and Canadian markets. The launch introduces three new technologies across 16 styles, enhancing the North End brand identity around a modern, technology-driven brand that’s rooted in fashion.
The new technologies include UTK SubDown, a synthetic down-alternative insulation fiber as warm as down; UTK CeramiTech, a state-of-the-art regulating technology offering the ultimate in lightweight warmth; and UTK Hydropel, alphabroder’s proprietary water repellant technology.
These three technologies join alpabroder’s UTK Thermal Komfort Rating System, bringing functionality and enhanced value to the brand.
alphabroder’s releaunch includes a new look to the classic Puffer jacket, called the “Loft Puffer, with welded puffer channeling that stretches with the user. A remained FLUX 2.0 jacket plays off alphabroder’s successful Prime Plus FLUX jacket style, and includes UTK Hydropel and UTK CeramiTech. Also new to the line is a capsule collection of jackets and bags with a digi-camo inspired reflective print, bring on-trend design with the benefits of being reflective during low-light conditions.
“This Fall launch is one of our largest to date,” said Andrea Routzahn, senior vice president of portfolio and supplier management for alphabroder. “We are very excited to introduce all the new technologies to the iconic North End brand. We built this line for the customer looking for modern, professional styles that perform and look great.”
For more information on alphabroder, visit www.alphabroder.com.
