Alternative Apparel, Atlanta, announced the launch of Alternative Youth, an eco-conscious collection of fashion basics for kids. The sustainability focused brand took its favorite retail-proven, adult styles and turned them into fun-sized styles for the younger set.
“We are excited to introduce this level of fashion to youth apparel in the printwear market,” said Kevin Miles, director of sales operations for Alternative Apparel. “Our customers love our basic styles, and they asked for them in youth sizes. Now they’ll have a great selection of youth clothing made with our same fabric-first, eco-friendly approach.”
Alternative collections combine naturally worn fabrications, modern fits and color palettes, and a mix of patterns and stripes. The new youth collection includes 10 unisex styles in 20 colorways.
“We want to be a destination for all of our customers’ needs for higher-end fashion basics in all sizes,” said Miles. “These styles are as soft as ever, and will keep kids comfortable and confident as they grow.”
In addition to new opportunities, Alternative Youth allows for easy expansion of existing programs. Target markets include clothing brands, special events, concert apparel and collegiate apparel.
S&S Activewear is the exclusive wholesale partner for the collection, which is also available direct from Alternative.
For more information on Alternative Apparel, visit www.wholesale.alternativeapparel.com.
