Ash City, North America’s leading promotional apparel supplier, recently announced the release of its Spring 2014 collection. With 29 new styles, the new catalog consists of exceptional performance pieces that embody innovative technology and visually-intriguing fabrics.
The North End Sport and North End Sport Blue product lines continue to push boundaries in the catalog with state-of-the-art, retail-inspired styles. While North End Sport delivers unrestricted, active-inspired designs, North End Sport Blue blends city sophistication with uncompromising outdoor performance and functionality. The REFLEX: North End Sport UTK cool.logik Performance Embossed Print Polo (88691/78691) is made with fabric to keep the wearer’s skin cool, dry and protected all day long. With embossed print body and color blocking details, this piece also comes in six crossover colors, including the introduction of vibrant colors such as banana yellow, green flash and orange soda. The BOROUGH: North End Sport Blue Lightweight Jacket with Laser Perforation (88695/78695) is a sharp lightweight jacket designed for those heading to work or enjoying an after-hours outing. The sleek, modern design details include a stylized storm flap and inside placket, adjustable shaped cuffs with tabs, lower laser cut/welded pocket system, and laser perforation at the front shoulders and back for added breathability.
The North End brand includes new garments that are carefully designed to the finest detail, while keeping individuals looking professional and ready to work. The Extreme collection has added superior quality polo’s that keep protection and function in mind, with performance features such as moisture wicking, antimicrobial and UV protection. The SHUFFLE: North End Performance Mélange Interlock Jacket (88203/78203) adds active and comfortable elements to one’s wardrobe with features such as an inside storm placket with chin guard, audio port access through the inside left pocket, and a ladies’ tailored collar neckline to enhance a feminine look. The moisture-wicking performance transfers moisture away from the body to keep the wearer dry and comfortable, while the use of mélange pattern adds outstanding dimension and visual interest. The FLUID: Extreme Eperformance Mélange Polo (85117/75117) has a luxurious look and feel for both office use and on the golf course. With five crossover colors, this style utilizes mélange jersey fabric with self-fabric piping to add visual intrigue to a solid garment, as well as moisture wicking and antimicrobial performance to keep the individual comfortable and fresh all day long.
“We were inspired to create an exciting collection for the upcoming spring season that included designs with both functional elements and fashion-forward details,” said Elson Yeung, product line manager for Ash City. “Bold and subtle color-blocking options add eye-catching pops of color to the garments, while the use of fabric textures, including embossed print, mélange patterns and laser perforation, are prevalent in order to provide dimension and visual interest to these pieces. And lastly, performance features remain a big focus for us-continuing the trend from our Main 2014 collection, moisture wicking, antimicrobial properties and our proprietary technology (UTK cool.logik and UTK warm.logik) are included to deliver the same exceptional design, quality and innovation associated with Ash City.”
The Ash City Spring 2014 catalog is currently available for download. Click here to view the launch video.
Ash City will also be showcasing the new styles live at the below upcoming events:
- Toronto Imprint – Jan. 10-11, 2014 – Toronto Congress Center
- PPAI Expo Las Vegas – Jan. 15-17, 2014 – Mandalay Bay Convention Center
- PPPC National Convention Toronto – Jan. 29-31, 2014 – Metro Toronto Convention Center
- ASI Dallas – Feb. 5-6, 2014 – Dallas Convention Center
For more information, visit www.ashcity.com.
