Ash City has announced the release of its 2014 collection. With more than 100 new styles, the collection encompasses the latest design elements with innovative performance and technology.
The North End Sport and North End Sport Blue product lines continue to push boundaries in the new catalog with state-of-the-art, retail-inspired styles. While North End Sport delivers unrestricted, active-inspired designs, North End Sport Blue blends city sophistication with uncompromising outdoor performance and functionality. The VENTILATE: North End Sport Seam-Sealed Insulated Jacket (88680/78680) not only shields individuals from cold temperatures with features such as a neck warmer system and storm cuffs, but is also loaded with other on-trend components, such as laser perforation at the collar, a clear plastic ski pass holder with snaps, and a detachable cloth system to clean eye wear. For a stylish city look, the ENROUTE: North End Sport Blue Textured Insulated Jacket (88684/78684) combines sophistication with practicality. This hooded outerwear piece features an inside shockcord waist system to create a tailored fit, while providing both warmth and protection with UTK warm.logik Heat Reflect lining and water resistant capabilities.
The North End brand includes new garments that are carefully designed to the finest detail, while keeping individuals looking professional and ready to work. The Extreme collection continues to keep comfort and protection in mind by offering superior quality polos, crew necks and active tops, with performance features such as moisture wicking, antimicrobial and snag protection. The FUSE SHIRT: North End Color-Block Twill Shirt (87042/77042) not only includes UV protection for sun-safety, but features a handy pen slot for added convenience. The matching polo, FUSE POLO: Extreme Eperformance Snag Protection Plus Color-Block Polo (85113/75113), incorporates Ash City’s newest Snag Protection Plus+ fabric, while being easy to care for. For those who are seeking a sharp professional look, the ESTABLISH: North End Wrinkle Resistant Cotton Blend Dobby Stripe Shirt (87041/77041) is an ideal wrinkle-resistant shirt that contains all the essential design elements of a classic button-down. And finally, the value-driven collection by Ash City, CORE365, now comprehensively features jackets, soft shells, fleece, polos and shirts with exceptional value for every day.
“The new 2014 collection by Ash City effectively covers multiple price points to meet specific industry markets, while accommodating different industry needs,” said Elson Yeung, product line manager, Ash City. “The executive and on-trend looks are achieved by our retail-inspired North End Sport and North End Sport Blue lines, while North End and Extreme focus on elevating the day-to-day look with functional elements and practicality. The new catalog is dedicated in featuring solutions for all the industry uses and the layering concept, from the base to outerwear, to provide customers with a variety of options that are both design-driven and comfortable.”
The 2014 Ash City styles are also accompanied by the latest developments in technology: UTK warm.logik with Heat Reflect Technology, Quick Dry performance and Snag Protection Plus+. Through research using unique lab testing methods, UTK warm.logik with Heat Reflect Technology provides a higher level of thermal comfort and warmth without the bulk, for increased ease of movement. Quick Dry performance takes moisture wicking to the next level, by pulling moisture at an accelerated rate away from the body up to the surface, making it easier and faster to dry, while Snag Protection Plus + offers greater protection against snags, by utilizing heavier fabrics that are sturdier and provide a more structured drape.
The latest Ash City catalog is currently available for download. Click here to view the launch video, featuring stop motions of the new collection.
For more information, visit www.ashcity.com.
