Associated Premium Corporation, Cincinnati, announced the launch of its new corporate brand identity, redesigned logo and updated website. Now known by the initials APC, these changes come at a time when the company is celebrating 40 years in business by evolving its service offerings and expanding its reach.
“For decades, the entire team at APC has been focused on emotionally connecting brands to people,” said Randy Ficke, CEO of APC. “Our new brand identity, logo and website better reflects our market-leading position, unparalleled creativity, and clearly demonstrates the comprehensive services we bring to our clients across the United States.”
Designed to work seamlessly across physical and digital channels, the new logo evokes a feeling of unending possibilities, with the four-circle icon signifying the creative process that permeates every project from the outside in. The outside circle represents the company’s integrity, while the three inner circles symbolize inspiration, innovation and imagination.
The newly designed website features easy-to-navigate pages; a merchandise catalog; and updated, simplified messaging. The visual design showcases and celebrates the success of APC’s clients by sharing creative case histories. The site also better highlights the full suite of services APC offers, as well as the prolific team that is both the heart and soul of the organization.
“While the name, logo and website have changed significantly to better represent who APC is and what we bring to the market for our clients, the same great team is still in place,” Ficke added. “Our new identity is modern, innovative and creative—words we use to describe not only our image but also the merchandise solutions we provide to our client partners.”
For more information on APC, visit www.apcpromos.com.
