Today is August 31. Summer is over. Though the start date of fall is September 23, the school bells, holiday promos and fall fashion lines suggest otherwise. In a way, the cooler weather is good. The more clothing end-users have to wear, the more you can sell your clients. Plus, autumn brings rich natural hues that apparel collections adopt. Soon your clients will demand an array of fitted trenches, crisp leather jackets and fleece-lined coats in burnt oranges, deep maroons and chocolate browns. You might be concerned because you have not seen the best outerwear for this year, but don’t worry, you will soon enough. September also brings Promo Marketing‘s September issue, complete with a section dedicated to outerwear for fall 2011 and winter 2012.
Classic Comfort
Give your clients the classic color-block fleece look with Blue Generation’s Ladies’ Color Block Jacket. The 100 percent polyester anti-pill polar fleece coat has 100 percent nylon panels, a heavy-duty zipper, two front pockets and an inside pocket. It comes in five colors and sizes S through 4XL. Custom embroidery is available.
Solid Force
The UltraClub Softshell Solid Jacket from Bodek and Rhodes is great for trekking through the woods or the concrete jungle. The jacket is wind- and waterproof and boasts zippered pockets, a bungee bottom drawcord and adjustable velcro cuffs.
The Fonz
Nucom goes old school with the Retro Vintage Jacket. End-users can rock out Happy-Days style in the jacket, which has a full front zipper, zippered slash pockets, folded seems, a zip cuff and an inside pocket. It comes in sizes S through 3XL.