Bella+Canvas, Los Angeles, launched a new online education course for promotional products industry professionals called the “Fashion Apparel Masterclass,” or “FAM” for short. Bella+Canvas set out to create a masterclass that addresses the challenges specific to the promotional products industry and provides solutions that will give members the tools to sell more premium apparel, and increase their margins and sales.
“At all the industry events we were attending, people were talking about the same core issues affecting the promotional products industry,” Chris Blakeslee, executive vice president of Bella+Canvas, said of increased commoditization, channel disruption and evolving purchasing habits creating a shift toward higher-quality garments. “As the pioneers of this premium category, we not only see where the industry is headed, but we are actually in a position where we can help provide tools and education for sellers who don’t want to be left behind.”
Bella+Canvas partnered with online learning and technology specialists to create the six-hour program, which includes 12 interactive video lessons, downloadable resources, a community hub and quizzes along the way.
“We wanted to educate, of course, but it was also mission-critical that the content was both super-interesting and engaging,” said Summer Barry, marketing and creative director for Bella+Canvas. “Based on the feedback we’ve gotten so far, members have been blown away!”
As members complete lessons and participate in dialogue forums, they will receive points, which can be redeemed in the FAM point store for prizes like printed sample gifts, gift cards and showroom essentials. Upon completion of the class, members will receive a certificate and insignia for their email signatures acknowledging their FAM-certified status.
Barry added that one of the most exciting things about FAM is the community that’s been created. The platform acts as a hub of resources and active forum where people can connect with other like-minded professionals. Large-scale FAM events are also on the upcoming roadmap for the Fashion Apparel Masterclass.
For more information on FAM or to sign up, visit www.famasterclass.com. For more information on Bella+Canvas, visit www.bellacanvas.com.
