Beyoncé Shows How to Do Valentine’s Day Merch Right

We marveled at Beyoncé’s holiday-themed merchandise, which is no surprise considering she is the queen of promotional merchandise. And now, Queen Bey continues to watch the throne thanks to her new Valentine’s Day merchandise.

We got an early V-Day treat when Beyoncé unveiled new apparel on her website. Featuring apparel and iPhone cases, her team has managed to design an exclusive holiday collection that is both Valentine’s Day-themed and on-trend.

Here we have the King of Hearts Long Sleeve, which notably features the queen herself as the king. You go, girl!

Credit: Beyonce’s Shop

And below, we have a 100 percent cotton Bey Mine cherry T-shirt. Notice it’s an on-trend ringer crop top, which is sure to continue to dominate in 2018.

Credit: Beyonce’s Shop

Naturally, we want to add everything in this collection to our shopping carts, but that might diminish our actual Valentine’s Day budget to pennies. But, we can safely say Queen Bey knows how to drop merchandise, and her V-Day lineup is no exception. For promotional apparel suppliers and distributors, take a lesson from Sasha Fierce and dare to be bold (while on brand, of course).

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