We already know Beyoncé understands promotional products better than anyone, as evidenced by the fact that her holiday 2016 merchandise flew off the metaphorical shelves. This year, we weren’t surprised when Queen Bey’s new line of holiday merchandise lit up the internet, and we can see why.
For the holiday 2017 collection, she went all out. The collection features everything from adult onesies to wrapping paper, and everything is spectacular.
Here are a few of our favorites from the collection:
1. Holidayoncé White T-shirt
2. Yoncé Green Adult Onesie
3. Best Revenge Is Your Wrapping Paper
4. Slay Bells iPhone Case
5. Slay Bells Red Satin Ball Ornament
For your next holiday promotional campaign, think like the queen, and build on your existing brand. She knows the value of her existing slogans and anthems—she just gave them a holiday makeover. The result is a winning holiday campaign that fans are going crazy over.
