BIC Graphic North America, Clearwater, Fla., has promoted industry veterans Lori Bauer and Dave Saracino, continuing efforts to deliver an improved customer experience and position the company for long-term growth.
Bauer, ASI’s 2019 Supplier Woman of Distinction, has been promoted to senior vice president of sales, where she will support BIC Graphic’s customers by leading the organization’s strategic selling approach. As part of the BIC Graphic North America team for 21 years, Bauer has shown continued dedication to furthering the positive impacts of the promotional products industry while driving company success.
“Under Lori’s leadership, our sales team has built strong, solid partnerships with our customers,” said David Klatt, CEO of BIC Graphic. “In her new role as senior vice president of sales, Lori will continue to support our customers by further developing a performance-based sales organization that leverages the strength of these relationships. Lori’s experience in both sales and marketing will also raise the bar with respect to our strategic selling and channel marketing expertise. She has consistently proven to be a vital member of our executive team.”
Saracino will now be responsible for pursuing growth opportunities in the newly-created role of senior vice president of business development. Saracino will leverage 35 years of industry experience to implement BIC Graphic’s strategy for success. The close relationships he has built in the promo industry will help guide his efforts and support his leadership role in future business activities with the company.
“With decades of experience at BIC Graphic, Dave brings a wealth of industry knowledge and insight,” Klatt said. “In his newly-appointed role as senior vice president of business development, Dave is poised to create a stabilized platform for both short-term and long-term growth. While driving our strategies forward, Dave will continue to deliver results and overcome obstacles for our company. He will also be a trusted advisor and key player in future market expansions.”
Both Bauer and Saracino transitioned to their new positions this month.
For more information on BIC Graphic North America, visit www.bicgraphic.com.
