Blue Generation, Long Island City, N.Y., is supplementing its annual catalog with the release of its 2021 Lookbook, featuring complete uniform merchandising examples to help distributors jumpstart sales. The newly released brochure is now available on Blue Generation’s website and ZOOMcatalog.
Beautiful new photography showcases how to coordinate Blue Generation product to create a complete uniform for employees across a range of industries. The stylized looks feature Blue Generation favorites organized into themes that represent the Servicewear, High-Visibility, Athleisure, Back to Blue, Ladies’ Studio and Totally Color Coordinated collections. Additionally, the catalog showcases Blue Generation’s popular sublimation line and 2021 new products, including masks and gaiters that coordinate with Blue Generation’s most popular shirts.
The digital catalog also integrates links to products on Blue Generation’s website and videos from the company’s YouTube series, “Bluetique,” hosted by David Zipes, Blue Generation’s senior vice president of production and strategic planning.
“We are excited to unveil our Lookbook that showcases the next generation of Blue Generation with its fun, new sales inspiration,” Eric Rubin, president of Blue Generation, said. “The new concept will nicely complement our complete annual catalog while giving our customers ideas on how to mix and match Blue Generation apparel to fulfill all their apparel needs.”
To request a printed copy of the 2021 Lookbook, which will be available later this month, email [email protected]. The digital version of the 2021 Blue Generation catalog can be viewed on www.bluegeneration.com or ZOOMcatalog.
