Bluegrass Promotional Marketing, Charlotte, N.C., announced that it has upgraded its name to Activate! Promotions + Marketing, to better reflect the company’s comprehensive expertise in strategic branded merchandise programs and its leadership position in the promotional marketing industry.
“Today’s unveiling of Activate! marks a significant milestone for our company.” explained Fred Parker, Chief Executive Officer for Activate! “The Activate! brand embodies our expertise and our commitment to deliver innovative and creative branded merchandise programs for our customers. Today, promotions are not just an extension of marketing. They fuel it. They give it energy and power. In other words, they activate it.”
Activate! is a world-class promotional marketing company with expertise in every aspect of branded merchandise – selection, sourcing, distribution, packaging, marketing and technology.
Effective immediately, all future business activity will be conducted using the upgraded name. There has been no change in the company’s management or ownership.
In conjunction with the name change, the company also announced the introduction of its parent company, A Brand Company.
A Brand Company is a newly-formed business management organization designed to provide best-in-class logistic, financial, purchasing, and HR services to the promotional marketing industry. The company has a strong portfolio of world-class promotional marketing companies including Activate! and Blue 2.
For more information, visit www.activatepromos.com.
