Apparel decorators are becoming more and more versatile with designs and locations, and Bodek and Rhodes is helping them preview and promote their work with a new feature introduced to their exclusive Apparel Design Studio. The company offers its customers the only virtual design studio for design-to-print artwork, and has recently expanded its capabilities to allow customers to preview and promote designs on the sides, sleeves and backs of their apparel.
“The Apparel Design Studio was designed to act as both a marketing and design tool for our customers,” said Rich Carter, web development manager. “Visualizing what the finished design will look like not only assists in finalizing the sale, but can also shorten the entire production process. Now, with the ability to completely virtualize the product, (front, back and sides) the end customer can get a complete visual.”
The web-based Apparel Design Studio allows Bodek and Rhodes customers to easily add logos and artwork to any style, add customized text or create their own design from a comprehensive library of ready-to-print fonts and images, such as animal mascots and sports illustrations. The studio also allows customers to e-mail customized virtual samples to clients, create product spec sheets, and save and download the final high-resolution art. The Apparel Design Studio is available free to Bodek and Rhodes’ customers with a web log in at www.bodekandrhodes.com/appareldesignstudio.
Bodek and Rhodes customers can also take advantage of the developments in the Apparel Design Studio in a second way. The company currently offers its customers free, personalized websites to enhance their web presence, and while the Apparel Design Studio is available to all Bodek and Rhodes customers, those who have taken advantage of the free website can offer the studio to their clients. Offering the Studio to end-users can help build a relationship between end-users and Bodek and Rhodes’ customers by giving them even more of a reason to revisit the customized websites. Once there, end-users can request a quote on decoration of their own choosing, and while this service is provided by Bodek and Rhodes, the wholesaler has no access to the client’s information or designs.
For more information, visit www.bodekandrhodes.com.
