Philadelphia-based Bodek and Rhodes introduced three new brands of apparel in its 2011 catalog. With addition of J. America, Robinson and Next Level, Bodek and Rhodes offers a total of 38 brands.
Already known for their extensive performance apparel with brands such as UltraClub, adidas, Badger Sport and Champion, the company is now expanding into other youth-oriented apparel to place them at the edge of serving the young fashion market.
Next Level, a contemporary, fashion-fit line, was added to the company’s offerings mid-year in 2010 and has seen such success that the company added even more styles for a major offering in 2011. “We’re absolutely thrilled about being the exclusive national wholesaler of Next Level,” said Mary Ellen Nichols, director of marketing communications. When asked what unique benefits Next Level offers to distributors, she said, “The quick answer is this: Next Level is soft as butter, made with quality construction, fits America better, and is priced better than anyone expects.”
To offer a wider array of styles to complement their Next Level products, Bodek and Rhodes also added J. America and Robinson to their catalog. Both expand on the young-fashion market with J. America styles including distressed henley thermals, vintage fleece and even a sport lace hooded fleece with interchangeable colored laces to match school colors.
As J. America offers warmer outerwear, Robinson apparel focuses on underwear and sleepwear. With styles including boxer shorts and flannel pajama pants, Robinson features both youth and adult sizes.
For more information, visit www.bodekandrhodes.com.
