Bodek and Rhodes, a distributor of imprintable apparel based in Philadelphia, unveiled its new trade show booth during January’s ASI event in Orlando, Fla. Boasting 33 percent more space than last year’s version, the booth features a new, retail-inspired design.
The new design is intended to be welcoming, while providing inspiration and information about new products and trends. There are high-definition videos that play continuously during show hours on life-sized, state-of-the-art screens showing the breadth of the company’s product range. There are also comfortable areas for meeting and even an entire wall of apparel dedicated to “Radiant Orchid,” Pantone’s Color of the Year for 2014. Highlighted brands throughout the booth include UltraClub, Next Level, A4, Bella and Canvas, Anvil and adidas.
“This booth was created to engage our customers by innovatively showcasing our leading fashion and performance brands,” said Nicole Naumoff, Bodek and Rhodes’ vice president of marketing. “At Bodek and Rhodes we want our marketing to convey the values we have and best present the product lines we carry. Whether it’s visually in our 2014 catalog, our new Spring/Summer UltraClub catalog or physically when you come to our booth, we want to create environments that give our customers the confidence that they will find the best products to fit their needs and ideas to help them succeed.”
Here is a partial schedule of trade shows where the Bodek and Rhodes booth will be on display. The company’s full and updated show schedule is available on its website.
Jan. 15 to 17, 2014
PPAI Expo
Mandalay Bay Convention Center, Las Vegas
Jan. 17 to 19, 2014
ISS Long Beach
Long Beach Convention Center, Long Beach, Calif.
March 14 to 16, 2014
ISS Atlantic City
Atlantic City Convention Center, Atlantic City, N.J.
For more information, visit www.bodekandrhodes.com.
