Philadelphia-based Bodek and Rhodes announced their partnership with apparel manufacturer Gildan Activewear for a month-long promotion giving away a free iPad 2 every business day, plus an extra drawing once a week, in May.
The recently released and acclaimed Apple iPad 2, which retails for $499, combines cutting-edge technology with a sleek design to represent the interactive offerings of Bodek and Rhodes, said Mary Ellen Nichols, director of marketing communications. “The iPad 2 has everything in one convenient spot—web browsing, mail, an e-reader, music, movies and tons of apps,” she said. “We’re giving away 27 of these hot gadgets because it symbolizes how Bodek and Rhodes is leading the industry in helping our customers interact with their suppliers and also with their clients.”
“We’re excited about this opportunity with Gildan,” Nichols added. “Bodek and Rhodes is a Gildan powerhouse—we carry every single style, color and size, and we just doubled our Gildan tee inventory to more than 13 million to make sure our customers are covered for the spring selling season.”
The Gildan iPad 2 sales incentive runs through the month of May and offers a free Apple iPad 2 to each day’s highest online total order of Gildan products from www.bodekandrhodes.com. In addition to the daily incentive, all accounts that purchase Gildan products from the website during the week are automatically entered in a random weekly drawing for a chance to win an iPad 2, regardless of order size. All Gildan styles are available and are eligible for participation in the promotion.
Most recently, Bodek and Rhodes introduced a complete digital catalog with no mention of the company so customers can promote it as their own, and a Facebook page where industry experts offer up news, sales advice, marketing tips and behind-the-scenes education.
For more information, visit at www.bodekandrhodes.com.
