Brand Addition announced the appointment of Karl Whiteside to the role of group managing director. Whiteside will assume leadership of the global organization, which has offices in the United Kingdom, Ireland, Germany, Hong Kong, China and the U.S.
Chris Lee will continue in his role as CEO of The Pebble Group, the UK-based parent company of Brand Addition and Facilisgroup.
Whiteside has served as the managing director of Brand Addition’s U.S. business since August 2017. He brings 14 years of industry experience backed by roles in supply chain, inside sales, compliance, logistics and executive management. During his time at Brand Addition, Whiteside has worked to evolve the company and helped grow its list of international clients, while focusing on technology and customer solution improvements throughout the business.
“We are excited for Karl to bring his leadership talents, enthusiasm, drive and customer-centric approach to a broader role for the organization,” Lee said. “Karl leads with passion and resolve, holding himself accountable while supporting his team and our customers”.
Brand Addition is embarking on its new four-year plan, baONE Sustainability & Growth, which Whiteside will lead and help to transform the organization into a sustainability leader within the promotional products industry.
For more information on Brand Addition, visit www.brandaddition.com.
