The American promotional marketing organization A Brand Company recently announced it’s signed an alliance agreement with BrandAlliance, a Canadian promotional marketing company.
This agreement provides A Brand Company’s flagship, Activate! Promotions + Marketing, additional capabilities to service global brands that require a single-source provider across North America. It also allows BrandAlliance, an ASI Top-40 distributor in North America, a stronger presence in the United States.
“In today’s increasingly global marketplace, we understand many procurement departments view North America as a single, seamless market,” said Fred Parker, CEO of A Brand Company. “This agreement allows us to be a one-stop North American provider for our existing and future clients. It also continues our focus on growth as we build our brand with smart, innovative companies like BrandAlliance.”
“There’s a saying that goes, ‘You’re only as good as those you surround yourself with.’ By creating strong alliances with the best companies, we elevate our service capabilities to new levels and provide increased value to our clients, suppliers and employees,” added Nick Thompson, president of BrandAlliance.
As a result of the alliance, two new subsidiaries have been formed: BrandAlliance USA and Activate! Canada. From an operations standpoint, BrandAlliance will support Activate! Canada’s business on A Brand Company’s behalf, and A Brand Company will support BrandAlliance USA’s business on BrandAlliance’s behalf.
About A Brand Company
A Brand Company is a business management organization with a mission to acquire, support and leverage world-class promotional marketing companies. The organization is structured and resourced to provide best-in-class logistic, financial, purchasing and HR services. In turn, we create value for clients, associates and stockholders by improving efficiencies, reducing costs and providing guidance to our diverse network of promotional marketing companies. www.abrandcompany.com.
About BrandAlliance
BrandAlliance is the largest promotional marketing company in Canada. It was created by the union of leading Canadian distributors that share a common vision, mission, value system and culture. BrandAlliance has offices in Vancouver, Salmon Arm, Grande Prairie, Edmonton, Calgary, Waterloo, Toronto, Richmond Hill, Quebec City and Montreal.
