Terie Vickers-Craig, the former director of vendor relations for Canada-based distributor BrandAlliance, will now serve as the director of supplier partnerships for North America for A Brand Company, Charlotte, N.C. This announcement comes on the heels of the recent merger between A Brand Company and BrandAlliance in July. As part of that merger, A Brand Company’s current flagship, Activate! Promotions + Marketing, will fold into BrandAlliance to create a single, unified North American distributor.
Vickers-Craig brings with her more than 30 years of experience in the promotional marketing industry, the majority of which has been on the supplier side (director of sales and marketing for three suppliers, and owner of an award-winning, multi-line sales agency for more than 15 years). She has been with BrandAlliance for two years.
“After working many years with suppliers, I bring a very unique perspective to my vendor relations role,” Vickers-Craig said. “I understand the importance and the value of ‘authentic partnerships,’ where both parties flourish in a mutually beneficial environment. It’s all about sales growth through business development, and we strive to work together to bring those opportunities to our sales team through integrated sales and marketing strategies.”
The newly-created role will allow vendors working with A Brand Company’s subsidiaries (BrandAlliance, Activate! Promotions + Marketing, Grapevine Designs and future planned acquisitions) to have a single point of contact. The strategy for supplier partnerships will center on opportunities for organic growth for all of A Brand Company’s partners.
For more information on A Brand Company, visit www.abrandcompany.com.
