Brite Promotions, a division of Brite Media Group based in New York, has hired Jason Blake, formerly vice president of marketing and client partnerships at Shecky’s Media, as vice president of business development. He will work out of the agency’s Manhattan and New Jersey offices, reporting to senior vice president Pete D’Andrea.
“We’re excited to add Jason Blake to our team given his track record of success developing new business at agencies and media companies with some of the world’s top brands,” D’Andrea said. “We look forward to Jason bringing his strategic business development background to Brite Promotions as we continue to create innovative marketing solutions across digital, social, mobile, and offline channels.”
In his new position, Blake will be responsible for developing new business opportunities across multiple industries with emphasis on beauty and personal care, digital media, food and beverage, spirits and sports for Brite Promotions, a Chief Marketer PROMO 100 Agency.
Since 2008, Blake guided Shecky’s evolution from its Girls Night Out event property and nightlife-driven Web presence into a full-service marketing company that engaged over 100 consumer brands with female consumers through experiential, digital, branded content, social media, and sampling programs.
Prior to joining Shecky’s, Blake spent two years as vice president, group account director at STRATEGIC (formerly Strategic Sports Group) where he was responsible for sports, entertainment, and experiential marketing for the agency’s beer, consumer packaged goods, digital sports, and spirits business.
Previously, Blake was senior director, brand partnerships at Clear Channel Branded Cities after co-founding a branded entertainment and marketing agency, MarketingJuice. He also spent seven years at ESPN in business development and sponsorship development roles in the television and digital media groups.
“Brite Promotions is a tremendously creative marketing agency known for its flawless execution of brand and product marketing programs,” said Blake. “I’m excited to bring our team’s collective industry knowledge, strategic thinking, and top-shelf production to clients looking for big ideas.”
For more information, visit www.britepromotions.com.
