Broder Bros. Co. and Bella+Canvas executives will participate in an interactive webcast hosted by CNBC contributor Ron Insana. On April 25, 2012 from 12:00 p.m. to 12:45 p.m. EDT, Insana will question the industry experts about the state of the industry and its current trends and opportunities. The conversation is also expected to highlight the strategies industry customers can use to gain a competitive advantage.
Several members from the promotional products industry will be participating in the event:
- Hank Harrell, executive vice president of sales and marketing for Alpha, Broder and NES, will discuss navigating industry dynamics and how his company continues to adapt and prepare to meet the challenges.
- Chris Blakeslee, vice president of sales for Alpha, Broder and NES, is the company’s strategist and tactician. He will talk about what his customers are saying about the state of the industry, their needs, and what his sales team is doing to help customers win new business.
- Danny Harris, CEO of Bella+Canvas, is the co-creator of one of the industry’s fastest growing brands and a retail icon. Harris will describe how retail trends are influencing the promotional industry faster and greater than ever before, and how his brand is adapting to those changes.
- Abby Gordon, vice president of sales for Bella+Canvas, has spent a decade making a once-niche segment of fashion product now one of the largest in the promotional advertising space. Hear what Gordon will say is next on the horizon of explosive product growth in the industry.
“An Inside Look at the Promotional Products Industry” is scheduled for April 25th, 2012 from 12 p.m. to 12:45 p.m. EDT. Register for free at www.broderbros.com/trendswebcast, www.alphashirt.com/trendswebcast, or www.nesclothing.com/trendswebcast.
