Broder Bros. Co., the Trevose, Pennsylvania-based apparel supplier, on December 14 announced the appointment of Norman Hullinger as chief executive officer. Hullinger has been with Broder since 2003, most recently as the company’s chief operating officer.
“Broder is the industry leader and Norm’s appointment as CEO is a recognition of the value he brings to the organization,” noted David Simon, a member of Broder’s board of directors and managing director of Littlejohn, Broder’s largest shareholder.
“With this permanent appointment, we will have the consistency of leadership and skills required to accelerate the company’s turnaround,” he added. “We expect to add resources in the coming months so that Broder can better serve its customers and vendor partners as we grow the company both organically and through acquisitions.”
“Broder is entering an exciting time and I am pleased that the board has put their trust in me to lead the company,” said Hullinger. “We have a shared vision for Broder and I look forward to building on the gains we have recently made and serving our customer and vendor partners with innovative products, strategies and consistently superior service.”
For more information, visit www.broderbros.com.
