Update: Bud Light Sent ‘Dilly Dilly’ Hats, Not T-shirts, to Masters (and We Have Pics)

Tom Higgins

Like any honest publication, we have a responsibility to tell the truth. And while the truth may sometimes hurt, though oftentimes it is indeed stranger than fiction itself, it demands a standard of respect and dedication, an adherence to which we here at Promo Marketing hold dear.

So without further ado, we embark upon the all-important task of, shall we say, setting the record straight regarding our previously published story on Bud Light’s war of words with the Master’s tournament this past weekend.

First thing’s first: the rumored “Dilly Dilly” ban may have been just that—a rumor. According to Yahoo! Sports, a number of Masters employees and officials were quoted off the record over the weekend saying that there had never been a list of banned words. So, while saying or yelling something disruptive could certainly have led to a so-called patron’s enforced departure, there’s no hard evidence that suggests that was a list or that “Dilly Dilly” had been specifically targeted as a banned phrase.

That being said, it’s highly likely that anyone caught screaming the words “Dilly Dilly” during the Masters would have been ejected, but that’s beside the point. What doesn’t change is that the rumor spread like wildfire, leading to Bud Light’s clever response. This leads us to our next amendment.

Initially, Bud Light, or rather, King John Barley IV, claimed that it would be sending 1,000 “Dilly Dilly” T-shirts to the Masters in protest of the rumored ban:

However, as the dust has settled over Augusta following Patrick Reed’s victory, it seems that Bud Light sent hats instead.

The “Dilly Dilly” hats, designed in the green and yellow Masters color scheme, are actually pretty cool. But, indeed, they are not T-shirts.

While it’s unclear whether Bud Light sent 1,000 of them to the tournament, one thing is for certain: Bud Light turned an unverified rumor into a clever and successful marketing stunt centering on promotional products. Love it or hate it, “Dilly Dilly” has proven its worth once again.

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