Accolade Promotion Group (APG), Toronto, Ontario, announced yesterday its parent company, Golfsmith International, Austin, Texas, plans to merge its promotional product divisions under one leadership team. Golfsmith International divisions Golf Town Corporate Sales, based in Canada, and Golfsmith, based in the U.S., will fall under APG effective Dec. 29. This merger will mark APG’s entrance into into the U.S. marketplace.
“APG has a proven track record and solid foundation to further grow our promotional products business,” Sue Gove, president and CEO of Golfsmith International said. “We believe no other distributor will be able to match our level of service and expertise, and we look forward to continuing to work with our trusted industry partners and we enter this next phase of growth.”
With this change, APG will use its additional resources to enhance their customers’ experiences. Aside from its formal entrance into the U.S. market, APG will increase its sales staff by 60 percent.
“The addition of the Golf Town and Golfsmith teams results in a formidable footprint across Canada, and a new beginning for APG in the U.S.,” Dan Craig, APG’s managing director, who will lead the combined business, said. “Our customers across North America will have access to the most comprehensive mix of promotional and golf merchandise, as well as more dedicated resources to service their needs. Likewise, our partners will benefit from an unprecedented opportunity for long-term, sustainable growth.”
For more information, visit www.accoladepg.com.
