NAPCO Media, a Philadelphia-based leading B2B media company and parent company of Promo Marketing, today announced that Chip Danby has joined as executive vice president of the Promo Marketing Group, whose brands include Promo Marketing, Power Meetings, Print+Promo and Distributor Connect.
Danby brings more than 20 years of industry experience to Promo Marketing. He has dedicated his career to helping suppliers and distributors build their businesses, most recently spending the past six years as the director of promotional products for Delta Apparel, Duluth, Ga. Working with national and individual promotional distributors alike, he has worked to connect Delta’s blank offering to its DTG2GO digital printing group and Fun Tees, Delta’s high-volume package complete print team.
Danby’s experience in a variety of business segments, from uniforms to licensing to retail, has allowed him to provide invaluable insight to distributors helping to drive Delta’s overall promotional business. Previously, Danby has held sales, marketing and merchandising roles with Club Colors, Superior Uniform and Cintas.
Danby holds a Bachelor of Arts in Communications from Hope College and a Master of Business Administration from the University of Connecticut. His approach to market and business development is to initiate collaborative and creative solutions across multiple channels, leading to dramatic growth and organizational paradigm shifts.
“The promotional product market is in an exciting position to take advantage of economic growth and increased marketing budgets,” Danby said. “Having worked with the Promo Marketing team as a customer for several years, I know their team is uniquely capable at recognizing opportunities and helping our partners drive their business. I have always viewed Promo Marketing as the top content provider and matchmaker in the industry, and I am certain that my background both as a distributor and vendor will allow me to drive their continued success.”
Danby’s experience in the apparel market is a significant asset as NAPCO develops its new partnership with SGIA and the launch of PRINTINGUnited, a show focusing on the convergence of technologies in visual communications from textile and garment to packaging, commercial, industrial and direct-to-object.
“We are excited to welcome Chip into the NAPCO Media family,” said Dave Leskusky, president of NAPCO Media. “He is a proven leader with an extensive sales, marketing and business development background and brings a wealth of industry experience to our team. Chip has spent his career helping companies grow their business. I look forward to utilizing his years of sales and marketing experience to help us develop and execute a strategic plan that continues to evolve our brands in the promotional products industry.”
For more information on NAPCO Media, visit www.napco.com.
