Only the most diehard fans expect for the Cincinnati Reds to contend this season, and since the club resides in last place in its division, even those individuals’ patience is going to end up taxed. Since the franchise, thanks to an association with the long-defunct Cincinnati Red Stockings, is celebrating its 150th anniversary, supporters are finding whatever ways they can to pledge allegiance, with the organization calling on devotee and entrepreneur David Shannon to add custom lamps to its Hall of Fame.
"When I look at something I think to myself, how can I make that into a lamp?" https://t.co/sxsrPFMP6U
— WKYT (@WKYT) May 2, 2019
We commonly chronicle specialty goods through our website, but custom lamps definitely register as an anomaly in that category. In the Reds matter, the Queen City club’s Hall of Fame overseer connected with the Kentucky-based businessman so as to offer a novel element to the shrine. Since the team will be acknowledging its aforementioned tenure as a durable senior circuit franchise this weekend, visitors to the venue will certainly be looking for light-hearted experiences. The custom lamps, which, thanks to a profile by a Lexington news source, appear to be decorated in images of Reds bobbleheads, will provide that. In a perfect blend of one’s passion meeting that person’s pastime pursuit, this meshing of the luminous creations with baseball shows the power of cross-branding, especially when sports celebrations are involved.
Since Kentucky has no teams among the four major sports, residents often live and die by the efforts of the University of Kentucky Wildcats and University of Louisville Cardinals and, come the first Saturday in May, the result of the Kentucky Derby. Though, as Shannon noted, Cincinnati is not local to Lexington, the Reds serve as the team that has garnered inhabitants’ rooting interest.
Regardless of geography, his decision to accept the invitation to craft custom lamps is brilliant not only in that it features bobblehead images on the shades, but also that he has chosen to show his admiration for the Reds and their history via a non-customary product. Add to the equation his decision to give a nod to the team’s once-long-term home, Crosley Field, and one can say that Shannon is ready to play ball in sparking memories of good times with friends and family, as the news source notes. Given how difficult it has been to support the Reds lately and the controversy surrounding actual bobbleheads that it has distributed, this comes across as a much-needed light in the darkness.